Marketing Strategy

 

Our Goals

  • Learn

    • Learn current messaging - what is the company trying to articulate to various constituencies such as:

      • Customers

      • Industry Analysts

      • Investors

  • Build

    • Create an end-to-end messaging platform/framework that aligns to company strategy

    • Build a plan to executive internally or via 3rd party that incorporates marcom, SEO, website, social media

  • Execute / Implement

    • Integrate marketing/messaging plan fully into the GTM strategy (i.e. sales playbooks, channel playbooks)

  • Track / Adjust

    • Ability to augment based upon industry changes (i.e. M&A, strategic alliances, technological advances)

    • Continued alignment of detailed offering with sales plan & GTM strategy

Our Deliverables

  • Learn

    • Collaborate on current and desired messaging framework

    • Heatmap messaging vs. competition

    • Share suggested examples of best practices

  • Build

    • Executable messaging framework and marketing plan

    • Review and provide feedback on both company and investor decks/website

    • Create an aligned GTM and marketing synergy plan

  • Execute / Implement

    • Executable marketing/messaging plan that aligns to sales, product, and company strategy

    • Extend messaging platform and analyst community

  • Track / Adjust

    • Regularly scheduled check-in calls (i.e. bi-monthly, monthly, or quarterly business reviews)

    • Quarterly business plan review

    • Optional expanded focus on new verticals or geographies