Go-To-Market Strategy

 

Our Goals

  • Learn

    • Readiness review and expectations

    • Review solution offering value proposition, pricing, revenue model and overall business strategy

    • Review current and desired GTM focus including routes to market both direct and indirect

    • Conduct a detailed GTM workshop

  • Build

    • Identify key priorities from GTM workshop and implement them into a detailed plan around each area with actionable goals and deliverables:

      • Direct and indirect

      • Segmentation

      • Vertical

      • Channel and high touch strategy

  • Execute / Implement

    • Collaborate to create quarterly and fiscal year GTM business plan that overlays into corporate business plan

    • Organizational alignment that aligns to targeted revenue growth

    • Measurable target to track each of the four key focus areas;

      • Direct and indirect

      • Segmentation

      • Vertical

      • Channel and high touch strategy

  • Track / Adjust

    • Ability to augment based upon industry changes (i.e. M&A, strategic alliances, technological advances)

    • Continued alignment of detailed offering with sales plan and GTM strategy

Our Deliverables

  • Learn

    • Detailed framework with key GTM priorities focused around:

      • Direct and indirect

      • Segmentation

      • Vertical

      • Channel and high touch strategy

  • Build

    • Detailed GTM executable playbook

    • Business plan inclusive of cost and revenue models

    • Sales playbooks for both internal and channel led focus

    • Lead generation framework and action plan

  • Execute / Implement

    • Executable plan align to revenue and expense goals

    • Deployment field strategy

    • Expansion areas identified to augment the original framework

  • Track / Adjust

    • Regularly scheduled check-in calls (i.e. bi-monthly, monthly or quarterly business reviews)

    • Quarterly business plan review

    • Optional expanded focus on new verticals or geographies