5 Technologies that Mike Believes Will Change the Customer Experience
By Michael Tessler, Managing Partner at True North Advisory
As technology continues to advance rapidly, it's important to keep an eye on the latest developments that could have a big impact on the customer experience (CX). Here are five technologies that I believe will be game-changers in the CX space:
Conversational AI: As chatbots and voice assistants become more sophisticated, they're increasingly able to provide personalized, human-like interactions with customers.
NFTs: Non-fungible tokens (NFTs) have the potential to revolutionize how businesses approach loyalty programs and customer engagement.
Edge Computing: By processing data closer to the source, edge computing can enable faster and more responsive CX interactions, particularly in areas like object recognition.
Mixed and Virtual Reality: As the technology continues to improve, mixed and virtual reality will offer exciting new ways for brands to engage with customers, from immersive product demos to virtual try-ons.
Community-Based Marketing: As customers increasingly turn to social media and other online communities for recommendations and reviews, businesses that can build strong, authentic communities of their own will have a significant advantage.
These are just a few of the technologies that I believe will be transformative for the CX space in the coming years. By staying up-to-date on the latest developments and thinking creatively about how to leverage these tools, businesses can stay ahead of the curve and provide the best possible customer experiences. In a series of follow on blogs, I will look to dive deeper into each of these technologies.
What technologies do you think will have the greatest impact on customer experiences? How can brands fundamentally change the end user experience? Please share your thoughts.
