True North Advisory
The Experts in CX

We help you find your company’s strategic True North and work with you to scale through that journey with a focus on value creation.

True North Advisory is the premier trusted advisor to the Enterprise and Service Provider B2B industry providing bespoke high-impact advice combined with tailored senior-level access. As world-class operators and advisors, we cater to the unique needs of both early-stage founders, CxO’s and boards as well as the complexity of later-stage and public companies throughout their lifecycle - incubation to exit.

With locations in Florida, Austin, Boston, and Washington D.C., True North is connected with the country’s leading technology hubs and relationships with strategic partners and investors.

  • Chakra DeValla, CEO of tekVizion

    tekVizion is the industry leader in Unified Communication and Contact Center interoperability and multi-vendor solution testing. However, with the advent of AI/ML, the CX and CC industries are undergoing significant disruption. To address these challenges, we sought the assistance of True North Advisory to reevaluate our contact center strategy.

    The True North Advisory team possesses extensive connections within the CX and CC industry and a deep understanding of the associated technology and business challenges. They not only helped us review our strategy but also refined it for the CX and CC space. Moreover, they facilitated several industry meetings to validate this strategy. One of the unique attributes of True North is that each partner brings diverse strengths, including strategy, messaging, technology and GTM, which I appreciate the most.

    We have now been engaged with True North Advisory as our Strategic Advisor for over 2 years and the results are not only material, but have provided insights that have allowed us to execute our strategic plan and long term vision.

  • Craig Decker, CEO of Akixi

    Instigated by Axiom Equity, True North Advisory has been working with Akixi for over 12 months. True North Advisory brings a wealth of experience from the customer experience space, assisting Akixi in refining its business strategy alongside providing operational expertise as required. True North’s extensive contact base has helped Akixi accelerate its go-to-market, especially with larger service providers in the most important cloud markets.

    Even during the post-pandemic cloud communications downturn Akixi has maintained a double-digit growth rate and expects to accelerate later in 2023 supported by the team at True North.

  • Brett Shockley, CEO of Journey

    The True North Advisory team are experts, bringing years of CX strategy, operations, sales, and business development experience to the management teams they work with. The core team has been together as a management team in the communication industry from entrepreneurial startup through IPO, scale, and sale - providing a unique perspective across different stages of the business lifecycle and operational functions.

    Journey has worked with True North as a virtual extension to the management team and found them extremely helpful as we scale the business.

Our Clients